Try this (sed)

Save Steve Jobs’ thoughts on flash to a plain text file.

sed -e 's/Adobe/Apple/g' -e 's/Flash/closed/g' -e 's/third party/proprietary/g' apple.txt
cat apple.txt

(substitute file names accordingly)

There is no simpler way to expose hypocrisy than simple text substitution. Enjoy.

(slightly modified version of the suggestion in this post)